Author: Andrea CorelliPage 3 of 4

Stop looking at streaming numbers in real-time. It’s useless (and it only feeds your anxiety).

In our industry, we have a sickness: compulsive refresh syndrome. The track drops at midnight. By 12:05 AM, we’re already checking the data, weighing the first comments, and…

The hard techno scene, which for years has built its identity on inclusivity and total freedom, is currently facing a heavy shadow.

Recent allegations sweeping through some of the genre’s top names have opened a Pandora’s box that many in the industry preferred to keep closed. The #MeTooDJs movement (https://linktr.ee/metoodjs)…

75% of the venues fined in the last month aren’t even clubs: a snapshot of Italy after 30 days of crackdown.

A month has passed since the Ministry of the Interior’s circular establishing systematic and coordinated inspections of venues. This wasn’t a fleeting flare-up, but a real shift in…

“Success is a wonderful guest, but it has the flaw of never making the bed when it leaves.”

Rosario Pellecchia puts it bluntly in his book “Le balene mangiano da sole”. And let’s admit it: in our sector, we are the first to roll out the…

“In the last 15 years, the average attention span of human beings has dropped from 12 seconds to 8.”

The source is a study conducted by Microsoft cited in “The Diary of a CEO: The 33 Laws of Business and Life” by Steven Bartlett. Steven adds: “To…

$10 Million. Without writing a single note.

This story is back in the headlines today because a Rolling Stone investigation has opened Pandora’s box: the Michael Smith case is a multi-million dollar fraud that, in…

“Make sure you are building The Right It before you build It Right.”

Simple, brutal, fundamental. Alberto Savoia, in his book “The Right It“, throws reality in our faces: it’s useless to obsess over execution if the core idea has no…

“Organizations that work are those in which critical thinking is encouraged and stimulated; those in which the rule is that the boss is not always right.”

This sentence is the manifesto of our way of working, the brainchild of a giant like Alfred P. Sloan, the historic CEO of General Motors. It is said…

The “playlist” test.

Infallible. For music. For ads. For anything you want to sell. It came back to me while watching a bad commercial for an air fryer. I saw 3-4…

“At school they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment. I told them they didn’t understand life.” (John Lennon)

One of the books I read this year is “L’energia che sei” by Franco Bertoli, national team captain, one of the most successful volleyball coaches ever, and mental…