Category: Long Form

Long form articles on the music business

Organicity is dead (or maybe it’s just been “simulated” too well).

Following the investigation that shook the US market, it’s time to face reality: Trend Simulation is no longer a secret, but an industrial strategy. From “old-school” tricks to…

It is 2026, and your voice is at risk of no longer belonging to you.

The case of Conni and Fuzion has shaken the industry: someone cloned her voice using AI and put a “fake” track up for sale on Apple Music. The…

513 million reasons not to get our hopes up

The FIMI 2026 Report states that the Italian market has soared past half a billion euros. That’s a 10.7% growth – double the global average. Everyone is rightly…

Behind the Scenes: AI, the Music Industry, and Artistic Value

It’s not an emergency, it’s natural selection: the end of “easy” music. The music market is shedding its skin. I’m not talking about playlist trends, but a profound…