It is 2026, and your voice is at risk of no longer belonging to you.

The case of Conni and Fuzion has shaken the industry: someone cloned her voice using AI and put a “fake” track up for sale on Apple Music. The…

The Value of Strangers: Why I Dedicate Time in Ibiza to Those Who Don’t Have the Numbers Yet

Today I am writing from Ibiza, on the occasion of the International Music Summit. For many of my colleagues, conferences are the terrain of major panels, signed contracts,…

Every sold-out stadium starts with a club with peeling walls

The painting of Whiskey a Go Go hanging at GEKAI on Stage brings us back to the roots of our craft. It is the temple of live performance,…

Stay on the floor.

It’s the advice I always give my son Francesco when we go climbing together. Put like that, it sounds like a disarming platitude, almost a joke. In fact,…

The success of a major tour is measured by the NOs we said six months prior.

Managing an artist for stadiums and large arenas means receiving hundreds of requests. Many are tempting: important locations, guaranteed budgets, immediate visibility. But this is where the trap…

Which part of “we are on holiday” is not clear?

In 2015, I had just joined Sony Music Italy. The week before Ferragosto, we released the first major-label album of an electronic artist who was everywhere at the…

“A DJ is not the one who plays records; he is the one who reads the souls of those in front of him.”

In his book “God is a DJ“, Joe T Vannelli touches on a fundamental point that applies to anyone working in music, from promoters to A&R’s: empathy with…

Are your 10 euros worth the same for every artist?

The short answer is no. It all depends on “how” the platform decides to slice the subscription pie. On one side, we have the pro-rata model (used by…

What Tim explained to record labels (without meaning to)

In the GEKAI on Stage office, there are several paintings that aren’t just decor, but tell the story of our DNA. One of these is of Avicii. Before…

“The weakest link in the chain is never the software; it is always the human.”

Kevin Mitnick, the most famous hacker in history, explains in his book “The Art of Deception” – which, as the nerd I am, I couldn’t help but read…