It’s not an emergency, it’s natural selection: the end of “easy” music. The music market is shedding its skin.

I’m not talking about playlist trends, but a profound structural shift.

Between the flood of 100% AI-generated music, the new balances in the live world, and a sector finally coming to terms with its own maturity, the supply chain is under unprecedented pressure.

I’m discussing it in today’s article.

No theory – just numbers, trends, and a reflection on what truly remains “human” in this ecosystem.

No easy enthusiasm.

Just industrial reality.

I’m Andrea Corelli, Music Industry Professional and Advisor.

From Monday to Friday, I share strategies, backstage insights, and stories behind the songs on LinkedIn.

If you need help with your artist, label, music project or startup, write to me.