I’m proud to share this awesome, fresh news today: @HAT Music, the startup I have the honor of backing as an advisor, has just hit an incredible milestone….
We design six-month rollout plans for an album, schedule social media posts down to the exact minute, and calculate every strategic detail to take a project from small…
The agreement between Spotify and Universal Music Group allowing the creation of AI-generated covers and remixes – directly within the platform as a paid add-on – marks a…
One striking data point stands out from the new FIMI report published yesterday: 75.2% of Italians regularly use audio streaming. It looks like a total victory for digital,…
Following the investigation that shook the US market, it’s time to face reality: Trend Simulation is no longer a secret, but an industrial strategy. From “old-school” tricks to…
Today I am writing from Ibiza, on the occasion of the International Music Summit. For many of my colleagues, conferences are the terrain of major panels, signed contracts,…
Atul Gawande, in his book “The Checklist Manifesto”, talks about surgeons and pilots, but the logic applies perfectly to a festival or a major live event. There is…
Many managers think Vision is just for American gurus or big tech multinationals. In music, we think “keeping the records spinning” is enough. But when management is vague,…