100 Countries. One Map, Infinite Musical Connections. 🌍🎵 HAT Music is Officially Global!

I’m proud to share this awesome, fresh news today: @HAT Music, the startup I have the honor of backing as an advisor, has just hit an incredible milestone….

In our world, we are capable of planning everything with textbook precision.

We design six-month rollout plans for an album, schedule social media posts down to the exact minute, and calculate every strategic detail to take a project from small…

If you can’t beat your enemy… slap a monthly subscription on it.

The agreement between Spotify and Universal Music Group allowing the creation of AI-generated covers and remixes – directly within the platform as a paid add-on – marks a…

The Streaming Paradox: Why Millions of Listeners Aren’t Paying (And Where the Real Money Is)

One striking data point stands out from the new FIMI report published yesterday: 75.2% of Italians regularly use audio streaming. It looks like a total victory for digital,…

Organicity is dead (or maybe it’s just been “simulated” too well).

Following the investigation that shook the US market, it’s time to face reality: Trend Simulation is no longer a secret, but an industrial strategy. From “old-school” tricks to…

It is 2026, and your voice is at risk of no longer belonging to you.

The case of Conni and Fuzion has shaken the industry: someone cloned her voice using AI and put a “fake” track up for sale on Apple Music. The…

The Value of Strangers: Why I Dedicate Time in Ibiza to Those Who Don’t Have the Numbers Yet

Today I am writing from Ibiza, on the occasion of the International Music Summit. For many of my colleagues, conferences are the terrain of major panels, signed contracts,…

“Under conditions of high complexity, checklists are not just aids; they are survival tools.”

Atul Gawande, in his book “The Checklist Manifesto”, talks about surgeons and pilots, but the logic applies perfectly to a festival or a major live event. There is…

Vision isn’t something you wait for; it’s something you create.

Many managers think Vision is just for American gurus or big tech multinationals. In music, we think “keeping the records spinning” is enough. But when management is vague,…

Every sold-out stadium starts with a club with peeling walls

The painting of Whiskey a Go Go hanging at GEKAI on Stage brings us back to the roots of our craft. It is the temple of live performance,…