Stay on the floor.

It’s the advice I always give my son Francesco when we go climbing together. Put like that, it sounds like a disarming platitude, almost a joke. In fact,…

The success of a major tour is measured by the NOs we said six months prior.

Managing an artist for stadiums and large arenas means receiving hundreds of requests. Many are tempting: important locations, guaranteed budgets, immediate visibility. But this is where the trap…

Which part of “we are on holiday” is not clear?

In 2015, I had just joined Sony Music Italy. The week before Ferragosto, we released the first major-label album of an electronic artist who was everywhere at the…

“A DJ is not the one who plays records; he is the one who reads the souls of those in front of him.”

In his book “God is a DJ“, Joe T Vannelli touches on a fundamental point that applies to anyone working in music, from promoters to A&R’s: empathy with…

Are your 10 euros worth the same for every artist?

The short answer is no. It all depends on “how” the platform decides to slice the subscription pie. On one side, we have the pro-rata model (used by…

What Tim explained to record labels (without meaning to)

In the GEKAI on Stage office, there are several paintings that aren’t just decor, but tell the story of our DNA. One of these is of Avicii. Before…

“The weakest link in the chain is never the software; it is always the human.”

Kevin Mitnick, the most famous hacker in history, explains in his book “The Art of Deception” – which, as the nerd I am, I couldn’t help but read…

Music Takeaway: Plan B is Written in Ink

Digital tools are fantastic, right up until they fail you at the most critical moment. In my backpack, tucked between the laptop and cables, I always keep a…

513 million reasons not to get our hopes up

The FIMI 2026 Report states that the Italian market has soared past half a billion euros. That’s a 10.7% growth – double the global average. Everyone is rightly…

Michael Smith has finally admitted what many of us already knew

The North Carolina producer has pleaded guilty in Manhattan federal court: he pocketed approximately $10 million by artificially inflating streams. He now faces up to 20 years in…