The case of Conni and Fuzion has shaken the industry: someone cloned her voice using AI and put a “fake” track up for sale on Apple Music. The system just stood by and watched.
We are talking about a form of biometric appropriation that bypasses every rule. While the blame often falls on distributors, it is technically impossible for them to intercept a vocal clone if it isn’t already in their database. The real players at stake here are the DSPs and the companies producing these AIs.
I have gathered a series of thoughts on how we could protect human talent: from preventive traceability (watermarking) to a proposal for an “AI Fair Compensation” to protect musicians even when their clones end up in DJs’ offline sets. The goal must be to return artist consent to the center of the business, using innovation to enhance uniqueness rather than replace it.
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I am Andrea Corelli, Music Industry Professional and Advisor. I share strategies, backstage insights, or the stories behind a song on LinkedIn. If you need help with your artist, label, project, or music startup, write to me.