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Music Takeaway: Plan B is Written in Ink

Digital tools are fantastic, right up until they fail you at the most critical moment. In my backpack, tucked between the laptop and cables, I always keep a…

513 million reasons not to get our hopes up

The FIMI 2026 Report states that the Italian market has soared past half a billion euros. That’s a 10.7% growth – double the global average. Everyone is rightly…

Michael Smith has finally admitted what many of us already knew

The North Carolina producer has pleaded guilty in Manhattan federal court: he pocketed approximately $10 million by artificially inflating streams. He now faces up to 20 years in…

Skip rate data is the pair of scissors we must have the courage to use to cut through our own egos.

There is no judge more honest than the retention curve. While we fall in love with an intro or a specific instrumental passage, the user tells us the…

In 1996, it took 15,000 people to run a Major. Today, half that number is enough to triple the revenue.

In thirty years of music industry history, we’ve watched record label hallways empty out while servers filled up. I wanted to map this metamorphosis in a chart that…

The $830 Billion Hangover: Why the Alcohol Slump is Threatening the Music Industry

$830 billion wiped out in four years. The alcohol market in Italy is shrinking, and it risks dragging the entire club economy down with it. The popular take?…

“Talented people are not managed, they are inspired.”

It is a quote by Marisandra Lizzi, from the book “Lettera a Jeff Bezos“, and it hit me like a slap in the face. Because in our environment,…

Behind the Scenes: AI, the Music Industry, and Artistic Value

It’s not an emergency, it’s natural selection: the end of “easy” music. The music market is shedding its skin. I’m not talking about playlist trends, but a profound…

Stop looking at streaming numbers in real-time. It’s useless (and it only feeds your anxiety).

In our industry, we have a sickness: compulsive refresh syndrome. The track drops at midnight. By 12:05 AM, we’re already checking the data, weighing the first comments, and…

The hard techno scene, which for years has built its identity on inclusivity and total freedom, is currently facing a heavy shadow.

Recent allegations sweeping through some of the genre’s top names have opened a Pandora’s box that many in the industry preferred to keep closed. The #MeTooDJs movement (https://linktr.ee/metoodjs)…