Vision isn’t something you wait for; it’s something you create.

Many managers think Vision is just for American gurus or big tech multinationals. In music, we think “keeping the records spinning” is enough.

But when management is vague, the team suffers. Without a clear goal, we are just a group of tired people chasing emergencies. In the new edition of “The Music Company I’d Want”, I tell you about the time we, the colleagues, wrote the Vision ourselves because we needed a compass.

We chose “to spread the passion for music… one night at a time”.

It sounds like just a phrase, but it became our armor against stress and disorganization. If your company doesn’t know where it’s going, maybe it’s time to pick up the map.

#TheIdealMusicCompany

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I am Andrea Corelli, Music Industry Professional and Advisor.
I share strategies, backstage insights, or stories behind a song on LinkedIn.
If you need help with your artist, label, or music project, message me.