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$10 Million. Without writing a single note.

This story is back in the headlines today because a Rolling Stone investigation has opened Pandora’s box: the Michael Smith case is a multi-million dollar fraud that, in…

“Make sure you are building The Right It before you build It Right.”

Simple, brutal, fundamental. Alberto Savoia, in his book “The Right It“, throws reality in our faces: it’s useless to obsess over execution if the core idea has no…

“Organizations that work are those in which critical thinking is encouraged and stimulated; those in which the rule is that the boss is not always right.”

This sentence is the manifesto of our way of working, the brainchild of a giant like Alfred P. Sloan, the historic CEO of General Motors. It is said…

The “playlist” test.

Infallible. For music. For ads. For anything you want to sell. It came back to me while watching a bad commercial for an air fryer. I saw 3-4…

“At school they asked me what I wanted to be when I grew up. I wrote down ‘happy’. They told me I didn’t understand the assignment. I told them they didn’t understand life.” (John Lennon)

One of the books I read this year is “L’energia che sei” by Franco Bertoli, national team captain, one of the most successful volleyball coaches ever, and mental…

I like climbing as much as I like my work… but why?

I have always loved the mountains, but since I started climbing, I’ve wondered why it makes me feel so good. The reasons are different. 1️⃣ The main one…

How to immediately tell if someone hasn’t read your contract… explained with stories of Music, M&M’s and AI

A colleague told me about how AI occasionally “glitches” and stops following instructions. To catch it, she (brilliant!) inserted an extra rule, hidden among the others: it must…

“I don’t know anything about music. In my line of work, you don’t need to.” (ELVIS PRESLEY)

“Forget it, Andrea Corelli doesn’t know s**t about music anyway.” A bit like Elvis Presley. And maybe the point is that you don’t need to. During the holidays,…