Category: MusicTakeAway (EN)
The #MusicTakeAway column – Lessons and advice on the music industry
Managing an artist for stadiums and large arenas means receiving hundreds of requests. Many are tempting: important locations, guaranteed budgets, immediate visibility. But this is where the trap…
Digital tools are fantastic, right up until they fail you at the most critical moment. In my backpack, tucked between the laptop and cables, I always keep a…
There is no judge more honest than the retention curve. While we fall in love with an intro or a specific instrumental passage, the user tells us the…
In our industry, we have a sickness: compulsive refresh syndrome. The track drops at midnight. By 12:05 AM, we’re already checking the data, weighing the first comments, and…
Infallible. For music. For ads. For anything you want to sell. It came back to me while watching a bad commercial for an air fryer. I saw 3-4…
A colleague told me about how AI occasionally “glitches” and stops following instructions. To catch it, she (brilliant!) inserted an extra rule, hidden among the others: it must…