Category: Behind The ScenesPage 1 of 2

I talk about my work, the industry that is my habitat and everything that can concern it directly or indirectly.

It is 2026, and your voice is at risk of no longer belonging to you.

The case of Conni and Fuzion has shaken the industry: someone cloned her voice using AI and put a “fake” track up for sale on Apple Music. The…

The Value of Strangers: Why I Dedicate Time in Ibiza to Those Who Don’t Have the Numbers Yet

Today I am writing from Ibiza, on the occasion of the International Music Summit. For many of my colleagues, conferences are the terrain of major panels, signed contracts,…

Every sold-out stadium starts with a club with peeling walls

The painting of Whiskey a Go Go hanging at GEKAI on Stage brings us back to the roots of our craft. It is the temple of live performance,…

Are your 10 euros worth the same for every artist?

The short answer is no. It all depends on “how” the platform decides to slice the subscription pie. On one side, we have the pro-rata model (used by…

What Tim explained to record labels (without meaning to)

In the GEKAI on Stage office, there are several paintings that aren’t just decor, but tell the story of our DNA. One of these is of Avicii. Before…

513 million reasons not to get our hopes up

The FIMI 2026 Report states that the Italian market has soared past half a billion euros. That’s a 10.7% growth – double the global average. Everyone is rightly…

Michael Smith has finally admitted what many of us already knew

The North Carolina producer has pleaded guilty in Manhattan federal court: he pocketed approximately $10 million by artificially inflating streams. He now faces up to 20 years in…

In 1996, it took 15,000 people to run a Major. Today, half that number is enough to triple the revenue.

In thirty years of music industry history, we’ve watched record label hallways empty out while servers filled up. I wanted to map this metamorphosis in a chart that…

The $830 Billion Hangover: Why the Alcohol Slump is Threatening the Music Industry

$830 billion wiped out in four years. The alcohol market in Italy is shrinking, and it risks dragging the entire club economy down with it. The popular take?…

Behind the Scenes: AI, the Music Industry, and Artistic Value

It’s not an emergency, it’s natural selection: the end of “easy” music. The music market is shedding its skin. I’m not talking about playlist trends, but a profound…