Category: Behind The ScenesPage 1 of 2

I talk about my work, the industry that is my habitat and everything that can concern it directly or indirectly.

100 Countries. One Map, Infinite Musical Connections. 🌍🎵 HAT Music is Officially Global!

I’m proud to share this awesome, fresh news today: @HAT Music, the startup I have the honor of backing as an advisor, has just hit an incredible milestone….

If you can’t beat your enemy… slap a monthly subscription on it.

The agreement between Spotify and Universal Music Group allowing the creation of AI-generated covers and remixes – directly within the platform as a paid add-on – marks a…

The Streaming Paradox: Why Millions of Listeners Aren’t Paying (And Where the Real Money Is)

One striking data point stands out from the new FIMI report published yesterday: 75.2% of Italians regularly use audio streaming. It looks like a total victory for digital,…

The Value of Strangers: Why I Dedicate Time in Ibiza to Those Who Don’t Have the Numbers Yet

Today I am writing from Ibiza, on the occasion of the International Music Summit. For many of my colleagues, conferences are the terrain of major panels, signed contracts,…

Every sold-out stadium starts with a club with peeling walls

The painting of Whiskey a Go Go hanging at GEKAI on Stage brings us back to the roots of our craft. It is the temple of live performance,…

Are your 10 euros worth the same for every artist?

The short answer is no. It all depends on “how” the platform decides to slice the subscription pie. On one side, we have the pro-rata model (used by…

What Tim explained to record labels (without meaning to)

In the GEKAI on Stage office, there are several paintings that aren’t just decor, but tell the story of our DNA. One of these is of Avicii. Before…

Michael Smith has finally admitted what many of us already knew

The North Carolina producer has pleaded guilty in Manhattan federal court: he pocketed approximately $10 million by artificially inflating streams. He now faces up to 20 years in…

In 1996, it took 15,000 people to run a Major. Today, half that number is enough to triple the revenue.

In thirty years of music industry history, we’ve watched record label hallways empty out while servers filled up. I wanted to map this metamorphosis in a chart that…

The $830 Billion Hangover: Why the Alcohol Slump is Threatening the Music Industry

$830 billion wiped out in four years. The alcohol market in Italy is shrinking, and it risks dragging the entire club economy down with it. The popular take?…