Autore Andrea Corelli

When I was a kid, I used to stare at DJs on TV. Then I became one of them.
For 25 years, I lived music at night: clubs, consoles, tours.
But the real journey began when I stopped playing it and started making it.

🎧 From Universal to Warner Music, where I launched the dance division;
💿 then my own independent label, and at the same time a digital startup, back when the word startup didn’t even exist;
🌍 and finally Sony Music, where I had the chance to work on international projects like The Chainsmokers, Jain, and Purple Disco Machine, and to build the music career of Carolina Benvenga from scratch.

In the meantime, I started my best startup, the one that brings all those unexpected tasks that come with it: my family.

In 2020, in the middle of the pandemic, I shifted from selling music to selling student travel at ScuolaZoo. And I fell in love with Gen Z, even though some of them had never heard of Daft Punk.
And long before Gabry Ponte made “Tutta l’Italiiiiaaaa” jump, he knocked at my door, looking to rebuild his live activity after Covid. In just a few years, we took his music from clubs to arenas, all the way to the legendary San Siro stadium in Milano: 56,000 people, a shared dream turned into reality.

Along the way, I also put my experience at the service of new talents as an advisor at HAT Music, a startup helping emerging artists build their own path.

𝗛𝗼𝘄 𝘄𝗲 𝗰𝗮𝗻 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿
𝟭) 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗰𝗼𝗻𝘀𝘂𝗹𝘁𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗺𝘂𝘀𝗶𝗰 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆
For artists, labels, dance teams, recording projects, and Music Tech companies.
→ Understand what works, what doesn’t, how to adjust path, and where to invest energy to grow.

𝟮) 𝗦𝗽𝗲𝗮𝗸𝗲𝗿 𝗳𝗼𝗿 𝘁𝗮𝗹𝗸𝘀, 𝗰𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲𝘀, 𝗮𝗻𝗱 𝗹𝗲𝗰𝘁𝘂𝗿𝗲𝘀
I bring real stories, data, processes, and the mistakes the industry never talks about.
→ For master’s programs, festivals, corporate events, and music industry panels.

𝟯) 𝗔𝗱𝘃𝗶𝘀𝗼𝗿, 𝗯𝗼𝗮𝗿𝗱 𝗺𝗲𝗺𝗯𝗲𝗿
For companies looking to enter the Italian market or understand its dynamics.
→ Market insight, network, strategy, positioning.

I believe in three simple things:
𝗛𝗼𝗻𝗲𝘀𝘁𝘆. 𝗦𝗶𝗻𝗰𝗲𝗿𝗶𝘁𝘆. 𝗝𝘂𝘀𝘁𝗶𝗰𝗲.
The same values that guide my work every day.

And when I’m not working, you’ll find me climbing in the Alps, tinkering with new technology, or planning my next trip.